- Made out of a wide range of thermo-mouldable materials to suit your body type, type and level of activities, age, lifestyle and underlying conditions.

- Moulded directly onto your feet (no foot cast are used) and crafted in front of you, your orthotics are ready to wear at the end of your 90 minutes appointment.

Clinic & Workshop

28 Mortimer Street, 2nd Floor

London,W1W 7RD 


Info / Booking

020 3301 2900



Run aligned to build a strong body, run misaligned and you will damage it. There is no in-between!

STANDING well balanced and aligned on your two feet or WALKING with either one or both feet on the ground both seems quite easy.

But when RUNNING, you either have one foot or no foot on the floor. You fly and land applying up to three times your body weight on a single foot.

Any small misalignment will have bigger consequences when you run, from a simple joint impingement to a muscle tear or even a fall.

Couple Running

You hit the ground 19.000 times during a marathon. Who wants to make 19.000 times the same mistake in a single race?

Your body will either get stronger or damaged when running in general. It is all down to your foot support, your only foundation and how you play with the movement of pronation at a foot and knee level.

Choosing the right shoes and lacing method is key, because Footwear, Orthotics, and Laces (type and method) all bring some precious support to the table. As a former trainer of running department at Decathlon, Christophe uses at PODO his extensive knowledges with Nike, Adidas, Mizuno, Asics, New Balance, Brooks, and other brands to match his patient’s needs.

Pronation is your best friend.

In the past, running shoes department had to change their label from “anti-pronation” to “control-pronation.” Because Pronation is actually your best friend! This is a movement you need at a foot and knee level to absorb the shock on a landing sport when applying up to three times your body weight around the ankle joint that connects a small horizontal foot to a tall vertical body. Challenging, isn’t it?

What is the movement of Pronation?

Pronation is the sum of three movement happening in each of the three-body plan:

- A subtalar eversion (frontal plan).

- An ankle dorsiflexion (Sagittal plan).

- A forefoot abduction (transversal plan).


Like any excessive movement, over-pronation leads to joints misalignment. Affecting you foundation and the base of the body, over-pronation has a powerful and damaging impact on your health (from your ankle, knees, hips, back to your neck) but also on your performances by dissipating the precious kinetic energy that you could stock and restore at every step you’ll make. 19.000 times during a marathon!

Pronation control or Neutral shoes?

Many patients have been told that “when having custom orthotics, you must buy neutral shoes”. Here again is a myth to dispel. Trained by Nike, Adidas, Asics, Mizuno, New balance and Kalenji and former trainers for 9 Decathlon stores, Christophe uses those pronation control to satisfy his patient needs whether they have orthotics / insoles or not. If you do not know or have any guidance, it would be safe to stick to a neutral pair of shoes. It is also important to note that a gait or run analysis alone is not enough to recommend a pair of running trainers with a pronation control. Looking at the foot type, its mobility, the location of its dry skin, the knee type (Valgum or varum) is as important to stay away or go for such shoes.

Running orthotics?

At PODO we make the orthotics for your feet and recommend you different footwear (type, brand, and model) for your activity.

However, as orthotics and shoes work together, it is important to bear in mind that running shoes are more supportive than casual shoes. From their reinforced and well cushioned soles to their upper and lacing system allowing to maintain the foot without tightening it (Logo strapping and so on), running shoes are already bringing a good amount of support to the table. This extra support allows us to provide you with more flexible orthotics, to give you more bounce, evenly distribute the pressures and allow the foot and its three arches to rest and remain naturally efficient.

Again, it is key for the orthotics to be fully custom when running as your shoes come symmetrical and your feet never are! Orthotics improve comfort and performance as much as they prevent or address plantar fasciitis, Achilles’ tendinopathy, metatarsalgia, Morton neuroma, shin splints, ITB (iliotibial band syndrome), stress fracture, runners’ knee, hip, and back pain to give a few.

Go further with your orthotics

Orthotics are only one piece of the puzzle in helping your body work better.

Below you will find a wealth of information that has been helping patients around the world get the ‘big picture’.

The following resources (articles, videos and tutorials) do not just strive to give out the right advice, they also set the record straight on common misconceptions.